Why, how and what for a business.

Why, how and what for a business.

Corin Birchall Founder Kerching Retail

One aspect of retailing that traders can over look is the why, how and what they do.  Sure they sell products and services – but why have they chosen the products they have.

The why is the philosophy of a business, the passion, to problem an entrepreneur or business owners is trying to fix.  It is an idea developed by Simon Sinek – but in truth builds upon a common approach used in business plan development, where the ‘Big Idea’, mission statement & value proposition is set out for a business at the outset. Why is ‘Why’ important?  Well a ‘why’ is what fans and advocates for your business latch on to.  Brands like Apple, Zappos, Nike, Green Peace, Virgin, Tom’s Shoes, Harley Davidson & Starbucks – all have very different reasons for being in business – but each have successfully caught the imagination of their audience, who have bought into their philosophy as well as there products and services. Here is Kerching’s whys and our reason for being… 


I wanted to live and bring up my family in a country where communities can have great town/city centres – that look attractive, have exciting products and services on offer and are friendly & safe places for us to hang out together.


My skills set, experience & interests matched a love for town and city centres, leading to the introduction of services that could make a positive difference to commercial centres.  This project started 1x store at a time and has evolved into working with local teams to help entire areas. Kerching was created to pull together people with similar passion and explore new ways of helping. Our how is principally education of place managers and business owners.


The service we deliver is typically town centre reviews, training and educational workshops, developing bespoke solutions for towns and traders, 121 business support and an online training resource.

What we are:

  • Passionate, dogged and stubborn – when it comes to making things better
  • Absolutely committed to the person or persons whose lives may be affected by our solutions
  • Always seeking fresh new approaches to solve problems
  • In love with our work so much that we are always late home for dinner

What we are not:

  • Trying to make a quick buck.
  • Selling ‘off the peg’ solutions
  • An app seller, or loyalty scheme seller
  • Sales people on commission for any other service or product provider
  Corin Birchall,  Retail Consultant and Managing Director  

Written by

Corin Birchall is a Retail Sales & Marketing Consultant and founder of “Kerching Retail - helping to make your till ring”. His consultancy works throughout the UK and Europe. Corin is an active writer, coach and public speaker, helping to develop and grow a wide range of businesses & business leaders from Leisure and Retail sectors

No Comments Yet.

Leave a Reply


Popular Categories

Never miss a tip…