Sales - Part 2

Tag Archives: sales

What is Digital Signage & In store Media Screens?

What is digital signage?   In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content.  In simplistic terms a “TV replacing a poster”. So why would a store replace the good old fashioned poster with an expensive...
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Perceptual Contrast

It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why?  Because they reside just below my consciousness.  I have just completed a series of 42 retail talks...
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