When selling to customers you need to be aware that in addition to the criteria and feature list they may want satisfying, they may also be dragging with them a skip full of conscious and subconscious influencers. These influences range from prejudices and previous experiences right through to typical human...
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Tag Archives: Sales Products
Summer Promotions
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where hours upon hours pass without a single customer entering the store. So what can be...
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