Retail Theatre

Tag Archives: Retail Theatre

What is Digital Signage & In store Media Screens?

What is digital signage?   In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content.  In simplistic terms a “TV replacing a poster”. So why would a store replace the good old fashioned poster with an expensive...
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How do we make buying decisions

The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to our subconscious and emotions as a key driving force in our buying decisions. Good decisions...
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