Perform Free Self Assessment
What is Digital Signage & In store Media Screens?
What is digital signage? In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content. In simplistic terms a “TV replacing a Continue Reading
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading
Engaging & Retaining Customers
Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading
Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is very hard to truly comprehend, Continue Reading
Getting your staff to do add-on sales
In 10 seconds: Use repetition and reward to create habits. Only through constant reminders and praise will it become second nature. In 2 mins: I hear it all the time, if only my Continue Reading
How to create a window display.
Window display tips Attracting customers into your store is where retailing begins. National chains spend big money on window displays, why? Because they understand their value. A great window display can draw customers into your Continue Reading
3x ways to grow retail turnover
A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading
Internet shopping, what stops some customers from buying online?
Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late. Continue Reading
Shop-fitting & Fixtures
Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups. Below is a simple overview of Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.