Perform Free Self Assessment
Getting your staff to do add-on sales
In 10 seconds: Use repetition and reward to create habits. Only through constant reminders and praise will it become second nature. In 2 mins: I hear it all the time, if only my Continue Reading
Choosing the right promotion to put in your hotspots
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading
Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Can the music you play in-store help create sales? Well yes it can, and if used intelligently music can create sales in your store too. There are a number of aspects we need to consider Continue Reading
What music should you play in-store this Halloween?
I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here. Today we think about music for Halloween. What music should you play Continue Reading
Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
Christmas Music for Garden Centres
Christmas Music We now have a good understanding how music can impact on our shopping behaviour. We understand how music can stir emotions or bring back memories, how it can influence the speed in which Continue Reading
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading
Creating World Class Customer Service
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.