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  • What is Digital Signage & In store Media Screens? What is digital signage kerching retail

    What is digital signage?   In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content.  In simplistic terms a “TV replacing a Continue Reading

  • Maximising Christmas to New Year. Kerching Retail Sales Promotions

    Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year.  This was traditionally a time to liquidate seasonal stock.  What is most notable about this time Continue Reading

  • Stimulating the Senses: Sight eye

    Sight is a sense that retailers frequently focus on.  Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading

  • Engaging & Retaining Customers telephone

    Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading

  • Free – The price of free. Kerching_Retail_The_Price_of_Free

    Free is not another price and is not a zero price either.  Interestingly, you cannot buy something for free.  We get an emotional charge when something is free.  It is very hard to truly comprehend, Continue Reading

  • Getting your staff to do add-on sales 246901_scientific_calculator

    In 10 seconds:   Use repetition and reward to create habits.  Only through constant reminders and praise will it become second nature.   In 2 mins: I hear it all the time, if only my Continue Reading

  • How to create a window display. 3 Layer window display

    Window display tips Attracting customers into your store is where retailing begins. National chains spend big money on window displays, why?  Because they understand their value. A great window display can draw customers into your Continue Reading

  • 3x ways to grow retail turnover

    A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading

  • Internet shopping, what stops some customers from buying online? 1279664_10824501

    Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late.  Continue Reading

  • Shop-fitting & Fixtures

    Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups.  Below is a simple overview of Continue Reading

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