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  • Stimulating the Senses: Taste a girl eating a strawberry

    We are understood to have approximately 10,000 taste buds.  They can recall specific memories and feelings from particular tastes. 

  • Shop-fitting & Fixtures

    Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups.  Below is a simple overview of Continue Reading

  • Choosing the right promotion to put in your hotspots Kerching Retail Sales Promotions

    Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot.   In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading

  • Add-on Sales Add-on Sales

    How to grow your sales with a simple add-on. Retail selling is often a delicate area.  Many retailers do not wish to create a pushy sales environment, yet seek to convert more shoppers or increase Continue Reading

  • Stimulating the Senses Kerching-Retail-blog-stimulate-the-senses

    Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions.  It is now much clearer Continue Reading

  • 3x ways to grow retail turnover

    A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading

  • What music should you play in-store this Halloween? Kerching_Pumpkinsmall

    I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here.  Today we think about music for Halloween.   What music should you play Continue Reading

  • What is Digital Signage & In store Media Screens? What is digital signage kerching retail

    What is digital signage?   In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content.  In simplistic terms a “TV replacing a Continue Reading

  • Music instore Music Instore Kerching

    Can the music you play in-store help create sales? Well yes it can, and if used intelligently music can create sales in your store too. There are a number of aspects we need to consider Continue Reading

  • 36 small retailer hacks to increase sales today. IMG_9787

    Need a sales boost? Retail Consultant and small business expert Corin Birchall offers 36 tips and tricks to turn a bad day around. Every business has good and bad days.  We teach our clients to Continue Reading

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