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  • Internet shopping, what stops some customers from buying online? 1279664_10824501

    Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late.  Continue Reading

  • What Christmas music to play in store? Kerching CD

    Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music at pulling on our heart Continue Reading

  • Getting online, the novice guide Kerching-retail-blog-getting-online

    Many independent retailers have aspirations to sell online, but underestimate the level of work or expertise required to have a successful online store. A website can work for you in two ways.   Attract customers Continue Reading

  • Stimulating the Senses Kerching-Retail-blog-stimulate-the-senses

    Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions.  It is now much clearer Continue Reading

  • How do we make buying decisions slide_4

    The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to Continue Reading

  • Summer Promotions Kerching-Retail-Blog-Summer-Promotions

    Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading

  • 3x ways to grow retail turnover

    A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading

  • Social media tips and tricks for retailers Social Media Tips

    We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading

  • Stimulating the Senses: Sight eye

    Sight is a sense that retailers frequently focus on.  Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading

  • Choosing the right promotion to put in your hotspots Kerching Retail Sales Promotions

    Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot.   In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading

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