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  • Stimulating the Senses Kerching-Retail-blog-stimulate-the-senses

    Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions.  It is now much clearer Continue Reading

  • Perceptual Contrast Car Perceptual Contrast

    It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why?  Because they Continue Reading

  • How do we make buying decisions slide_4

    The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to Continue Reading

  • Add-on Sales Add-on Sales

    How to grow your sales with a simple add-on. Retail selling is often a delicate area.  Many retailers do not wish to create a pushy sales environment, yet seek to convert more shoppers or increase Continue Reading

  • Summer Promotions Kerching-Retail-Blog-Summer-Promotions

    Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading

  • 3x ways to grow retail turnover

    A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading

  • Engaging & Retaining Customers telephone

    Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading

  • Music instore Music Instore Kerching

    Can the music you play in-store help create sales? Well yes it can, and if used intelligently music can create sales in your store too. There are a number of aspects we need to consider Continue Reading

  • What Christmas music to play in store? Kerching CD

    Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music at pulling on our heart Continue Reading

  • What music should you play in-store this Halloween? Kerching_Pumpkinsmall

    I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here.  Today we think about music for Halloween.   What music should you play Continue Reading

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