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How to create the perfect display: Visual Merchandising 8x step plan.
As many as 70% of our buying decisions are believed to be influenced at the point of purchase/display. Visual Merchandising can impact on a retail and leisure business in terms of the customer experience, if delivered Continue Reading
3x ways to grow retail turnover
A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading
Are charity shops a good things for town centres?
A guide for BIDs, place managers, town centre managers and local authority. With over 10,500 charity shops trading on UK High Streets, Charity Retail is a core part of the High Street's makeup today Continue Reading
Creating World Class Customer Service
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I Continue Reading
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading
Stimulating the Senses
Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions. It is now much clearer Continue Reading
Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is very hard to truly comprehend, Continue Reading
Increase the number of Repeat Customers with these helpful tips
Retail expert Corin Birchall shares tips on increasing the number of repeat customers. If you are looking for ways to generate more business, you should think of your previous and current customers as potential brand Continue Reading
Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
How to create a window display.
Window display tips Attracting customers into your store is where retailing begins. National chains spend big money on window displays, why? Because they understand their value. A great window display can draw customers into your Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.