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How do we make buying decisions
The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to Continue Reading
Stimulating the Senses: Taste
We are understood to have approximately 10,000 taste buds. They can recall specific memories and feelings from particular tastes.
Rewards programs and loyalty programs, do they work?
Do they work? How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this overview of loyalty programs. The Continue Reading
Why, how and what for a business.
One aspect of retailing that traders can over look is the why, how and what they do. Sure they sell products and services – but why have they chosen the products they have. The why Continue Reading
Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Choosing the right promotion to put in your hotspots
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading
What is Digital Signage & In store Media Screens?
What is digital signage? In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content. In simplistic terms a “TV replacing a Continue Reading
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading
Using Hotspots – what are hotspots how do you use them?
Hotspots are those parts of the store that see the most traffic and are the most visible. Hotspots should be relatively easy for you to identify in your store, by looking at the way people Continue Reading
Increase the number of Repeat Customers with these helpful tips
Retail expert Corin Birchall shares tips on increasing the number of repeat customers. If you are looking for ways to generate more business, you should think of your previous and current customers as potential brand Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.