Retail Workshop – Making your till sing!

Retail Workshop – Making your till sing!

Updated for 2017. "Make your till sing!" – A practical guide to getting your store and its people generating more sales!

Based on the premiss that all businesses need to successfully attract, convert and retain customers to survive and thrive, Managing director of Kerching Retail – Corin Birchall, takes you on a virtual assessment of a bricks and mortar retail store – applying Kerching’s 70 point diagnostic tool.

“We have identified 70 things that help to generate and influence sales in a retail store.  Some are more impacting than others and many fall below our consciousness as shoppers – collectively, they create a phenomenal sales and customer service machine.”  

This fast paced workshop will cover:

Attracting customers into the store:

  • Visibility
  • The power of window displays
  • How to create a killer window display
  • Synchronising campaigns and marketing for maximum impact 

Converting customers once in the store:

  • Layout
  • Hotspots & how to use them
  • Visual Merchandising skills 
  • Influencing the senses: scent, music, touch and taste
  • Promotions
  • Sales approaches
  • Attachment/Add-ons

Retaining customers who have bought from you:

  • Building a database, and how to comfortably ask for it
  • Loyalty 
  • Using your data to generate traffic
  • Engaging through social media

We will explore how mechanics (physical store) and humanics (people working there) can influence each of these areas.  For the most part, suggestions are pragmatic and reflect available budgets of attendees – in order that all delegates leave ‘buzzing with excitement’, with a list as long as their arm of things to action.

Kerching Retail also offer the facility to capture delegates action and automate repeated reminders – to maintain focus and motivation once the event has passed. 

Who delivers the workshop?

Corin Birchall is a Sales & Marketing Consultant and founder of “Kerching – helping to make your till ring”. His consultancy works throughout the UK and Europe.  Corin Birchall Founder Kerching Retail

Since launching his consultancy in 2010, Corin has worked with many retailers across the UK and been recruited by local authorities to help re-energise entire retail developments and town centres.  Kerching were the consultancy of choice to prepare retailers in Stratford London for the 2012 Olympics.  

Corin’s growing reputation as a highly energetic and motivational speaker has brought him work right across the UK .  

Attendees can expect to be inspired, motivated and leave with lots of new and practical ideas that will help grow their business.

What attendees to similar workshops say: 

Alison & Mike Jackson-Bass: “Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.”

Kate Spencer: “Brilliant speaker. Thought provoking. Lots of ideas to go and try.”

NeilWilson: “Very revealing creating a lot of self analysis.”

Laura Bruty: “Lively and engaging – very useful and thought provoking.”

Judi Copley: “Excellent workshop, motivational and positive outlook. Realistic, practical tips.”

Andy Cartledge: “Well lead, technically proficient, good interaction and reaction to delegates.”

Sue Baker: “A real eye opener.” 

JudyYoung: “Very informative”

Robert & Dinah Mortimer: “Found it very useful. A lot to think about.”

Peter & Anne Isherwood: “Very useful and informative – well presented.”

NeilWard: “Very useful.”

Penny Whitney: “Some excellent new ideas.”

Coreen Saunders: “Thought provoking”.

Hazel Smith: “Very motivating.”

Julie Hill: ”Really interesting with a lots of information.”

Andy Nisbett: “Inspirational, fresh outlook, good advice and tips.”

StellaWright: “Informative and interesting.” Katie Hunter:“Excellent.”

Gill Haring: “Excellent.”

Rajinder Bhullar : “Very good, learnt a lot how to improve business.”

Dorethy Griffiths: “Absolutely excellent”

Andrea Jones: “Very interesting informative. The best one I’ve been on.”

Melanie Carroll: “Really energising and motivating. Really enjoyed the training.”

Next step:

If you think this programme could help, please get in touch.

Tel:  01455 203 206     Email:



Written by

Corin Birchall is a Retail Sales & Marketing Consultant and founder of “Kerching Retail - helping to make your till ring”. His consultancy works throughout the UK and Europe. Corin is an active writer, coach and public speaker, helping to develop and grow a wide range of businesses & business leaders from Leisure and Retail sectors

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