Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is Continue Reading
What is Digital Signage & In store Media Screens?
What is digital signage? In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content. In simplistic Continue Reading
Choosing the right promotion to put in your hotspots
When testing hotspots, you can split test multiple types of promotions to see which is the most effective for you. In this exercise we are going to introduce three different Continue Reading
Stimulating the Senses: Taste
We are understood to have approximately 10,000 taste buds. They can recall specific memories and feelings from particular tastes.
Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more Continue Reading
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This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on boardC Hegarty - Country SportsAshby
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.Alison & Mike Jackson-Bass. Eco Eco
Very revealing creating alot of self analysis.Neil Wilson - Cartridge World
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.Penny Whitney - Spangle Maker
Lively and engaging – very useful and though provoking.Laura Bruty - Celtic Rose Needle Craft
Excellent workshop, motivational and positive outlook. Realistic, practical tips.Judi Copley - Hasland Pet Supplies
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.Karen Anderson - Je Suis
Very interesting informative. The best one i’ve been on.Andrea Jones - Hoofs, PawsClaws Chesterfield
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.Kim Durden - Davis Optometrists Kettering
Taught me that simple changes can make a big difference.S Cowie - The Appletree Cafe BarLincoln