Kerching Independent Retailer Resource

 

 



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  • Bang and Olufsen display
    Planning visual merchandising – retail displays

    Visual Merchandising Plan Before you embark on a new display or store layout, have a plan in mind.  Below is a 4 step plan, we also have a more thorough Continue Reading

  • eye
    Stimulating the Senses: Sight

    Sight is a sense that retailers frequently focus on.  Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright Continue Reading

  • Kerching_Pumpkinsmall
    What music should you play in-store this Halloween?

    I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here.  Today we think about music for Halloween.   Continue Reading

  • slide_4
    Perceptual Contrast Part II

    Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more Continue Reading

  • great-olympic-wondow-display
    Retailers making the most of the Olympic Torch Relay coming to town.

    Maximising the Olympic Torch in your town Most retailers I visit in a consultancy capacity wish I could bring them more footfall.  Retailers consider it to be the number one Continue Reading

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Testimonials

This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on boardC Hegarty - Country SportsAshby
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.Alison & Mike Jackson-Bass. Eco Eco
Very revealing creating alot of self analysis.Neil Wilson - Cartridge World
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.Penny Whitney - Spangle Maker
Lively and engaging – very useful and though provoking.Laura Bruty - Celtic Rose Needle Craft
Excellent workshop, motivational and positive outlook. Realistic, practical tips.Judi Copley - Hasland Pet Supplies
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.Karen Anderson - Je Suis
Very interesting informative. The best one i’ve been on.Andrea Jones - Hoofs, PawsClaws Chesterfield
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.Kim Durden - Davis Optometrists Kettering
Taught me that simple changes can make a big difference.S Cowie - The Appletree Cafe BarLincoln