Kerching Independent Retailer Resource
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Interesting Posts
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Perceptual Contrast
It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully Continue Reading
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Stimulating the Senses
Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions. Continue Reading
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Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more Continue Reading
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Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is Continue Reading
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Getting your staff to do add-on sales
In 10 seconds: Use repetition and reward to create habits. Only through constant reminders and praise will it become second nature. In 2 mins: I hear it all Continue Reading
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