Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is Continue Reading
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright Continue Reading
Rewards programs and loyalty programs, do they work?
Do they work? How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this Continue Reading
Stimulating the Senses: Taste
We are understood to have approximately 10,000 taste buds. They can recall specific memories and feelings from particular tastes.
What Christmas music to play in store?
Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music Continue Reading
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This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on boardC Hegarty - Country SportsAshby
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.Alison & Mike Jackson-Bass. Eco Eco
Very revealing creating alot of self analysis.Neil Wilson - Cartridge World
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.Penny Whitney - Spangle Maker
Lively and engaging – very useful and though provoking.Laura Bruty - Celtic Rose Needle Craft
Excellent workshop, motivational and positive outlook. Realistic, practical tips.Judi Copley - Hasland Pet Supplies
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.Karen Anderson - Je Suis
Very interesting informative. The best one i’ve been on.Andrea Jones - Hoofs, PawsClaws Chesterfield
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.Kim Durden - Davis Optometrists Kettering
Taught me that simple changes can make a big difference.S Cowie - The Appletree Cafe BarLincoln