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Stimulating the Senses
Through neuro-marketing research, that looks inside the brain when we make decisions, researchers have been able to pinpoint particular parts of the brain that are involved with making buying decisions. It is now much clearer Continue Reading
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
Are charity shops a good things for town centres?
A guide for BIDs, place managers, town centre managers and local authority. With over 10,500 charity shops trading on UK High Streets, Charity Retail is a core part of the High Street's makeup today Continue Reading
Understanding online consumer behaviour – the Different Online Shopper Personality Types.
Online shopping continues to gain popularity. Every day more and more people make the leap to buy online. Many businesses wish to capitalize on the momentum in the online retail sector. Thanks to new technology Continue Reading
How to create a window display.
Window display tips Attracting customers into your store is where retailing begins. National chains spend big money on window displays, why? Because they understand their value. A great window display can draw customers into your Continue Reading
Using Hotspots – what are hotspots how do you use them?
Hotspots are those parts of the store that see the most traffic and are the most visible. Hotspots should be relatively easy for you to identify in your store, by looking at the way people Continue Reading
3x ways to grow retail turnover
A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading
Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is very hard to truly comprehend, Continue Reading
What is Digital Signage & In store Media Screens?
What is digital signage? In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content. In simplistic terms a “TV replacing a Continue Reading
Choosing the right promotion to put in your hotspots
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.