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Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Engaging & Retaining Customers
Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading
What is Digital Signage & In store Media Screens?
What is digital signage? In a retail context, digital signage is a developing field in which traditional posters are replaced by screens showing slideshows or video content. In simplistic terms a “TV replacing a Continue Reading
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
Why, how and what for a business.
One aspect of retailing that traders can over look is the why, how and what they do. Sure they sell products and services – but why have they chosen the products they have. The why Continue Reading
Planning visual merchandising – retail displays
Visual Merchandising Plan Before you embark on a new display or store layout, have a plan in mind. Below is a 4 step plan, we also have a more thorough plan, with links to support Continue Reading
Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
Rewards programs and loyalty programs, do they work?
Do they work? How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this overview of loyalty programs. The Continue Reading
Shop-fitting & Fixtures
Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups. Below is a simple overview of Continue Reading
Creating World Class Customer Service
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.