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More Retail Articles

  • Music instore Music Instore Kerching

    Can the music you play in-store help create sales? Well yes it can, and if used intelligently music can create sales in your store too. There are a number of aspects we need to consider Continue Reading

  • Free – The price of free. Kerching_Retail_The_Price_of_Free

    Free is not another price and is not a zero price either.  Interestingly, you cannot buy something for free.  We get an emotional charge when something is free.  It is very hard to truly comprehend, Continue Reading

  • Social media tips and tricks for retailers Social Media Tips

    We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading

  • Stimulating the Senses: Sight eye

    Sight is a sense that retailers frequently focus on.  Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading

  • Engaging & Retaining Customers telephone

    Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading

  • 3x ways to grow retail turnover

    A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading

  • Internet shopping, what stops some customers from buying online? 1279664_10824501

    Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late.  Continue Reading

  • Perceptual Contrast Car Perceptual Contrast

    It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why?  Because they Continue Reading

  • Maximising Christmas to New Year. Kerching Retail Sales Promotions

    Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year.  This was traditionally a time to liquidate seasonal stock.  What is most notable about this time Continue Reading

  • Summer Promotions Kerching-Retail-Blog-Summer-Promotions

    Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading

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