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Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
How do we make buying decisions
The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to Continue Reading
What music should you play in-store this Halloween?
I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here. Today we think about music for Halloween. What music should you play Continue Reading
Internet shopping, what stops some customers from buying online?
Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late. Continue Reading
Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Engaging & Retaining Customers
Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the Continue Reading
It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why? Because they Continue Reading
Why, how and what for a business.
One aspect of retailing that traders can over look is the why, how and what they do. Sure they sell products and services – but why have they chosen the products they have. The why Continue Reading
Getting your staff to do add-on sales
In 10 seconds: Use repetition and reward to create habits. Only through constant reminders and praise will it become second nature. In 2 mins: I hear it all the time, if only my Continue Reading
Email Marketing – Who’s the best provider
Email marketing is a very cost effective mechanism for delivering great customer service, nurturing sales leads or simply keeping in touch with customers. We are big fans of Auto responders and the effortless way in Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.