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Email Marketing – Who’s the best provider
Email marketing is a very cost effective mechanism for delivering great customer service, nurturing sales leads or simply keeping in touch with customers. We are big fans of Auto responders and the effortless way in Continue Reading
Increase the number of Repeat Customers with these helpful tips
Retail expert Corin Birchall shares tips on increasing the number of repeat customers. If you are looking for ways to generate more business, you should think of your previous and current customers as potential brand Continue Reading
Getting online, the novice guide
Many independent retailers have aspirations to sell online, but underestimate the level of work or expertise required to have a successful online store. A website can work for you in two ways. Attract customers Continue Reading
Stimulating the Senses: Taste
We are understood to have approximately 10,000 taste buds. They can recall specific memories and feelings from particular tastes.
Can the music you play in-store help create sales? Well yes it can, and if used intelligently music can create sales in your store too. There are a number of aspects we need to consider Continue Reading
Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why? Because they Continue Reading
What Christmas music to play in store?
Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music at pulling on our heart Continue Reading
How do we make buying decisions
The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to Continue Reading
How to create a window display.
Window display tips Attracting customers into your store is where retailing begins. National chains spend big money on window displays, why? Because they understand their value. A great window display can draw customers into your Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.