Please log in with your details below.
NB: You can link your Facebook or Twitter profile to speed up login next time.
If you don’t have a user name and password please click to find out more and to register.
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more expensive holiday than I had Continue Reading
Internet shopping, what stops some customers from buying online?
Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late. Continue Reading
Creating World Class Customer Service
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I Continue Reading
3x ways to grow retail turnover
A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading
Using Hotspots – what are hotspots how do you use them?
Hotspots are those parts of the store that see the most traffic and are the most visible. Hotspots should be relatively easy for you to identify in your store, by looking at the way people Continue Reading
How to create the perfect display: Visual Merchandising 8x step plan.
As many as 70% of our buying decisions are believed to be influenced at the point of purchase/display. Visual Merchandising can impact on a retail and leisure business in terms of the customer experience, if delivered Continue Reading
Shop-fitting & Fixtures
Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups. Below is a simple overview of Continue Reading
Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.