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What music should you play in-store this Halloween?
I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here. Today we think about music for Halloween. What music should you play Continue Reading
Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more expensive holiday than I had Continue Reading
Choosing the right promotion to put in your hotspots
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading
Why, how and what for a business.
One aspect of retailing that traders can over look is the why, how and what they do. Sure they sell products and services – but why have they chosen the products they have. The why Continue Reading
Are charity shops a good things for town centres?
A guide for BIDs, place managers, town centre managers and local authority. With over 10,500 charity shops trading on UK High Streets, Charity Retail is a core part of the High Street's makeup today Continue Reading
Getting online, the novice guide
Many independent retailers have aspirations to sell online, but underestimate the level of work or expertise required to have a successful online store. A website can work for you in two ways. Attract customers Continue Reading
Shop-fitting & Fixtures
Are there any standards I should follow when designing my store interior, or shall I just go to Ikea? This is a question we get asked often by startups. Below is a simple overview of Continue Reading
Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.