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Stimulating the Senses: Taste
We are understood to have approximately 10,000 taste buds. They can recall specific memories and feelings from particular tastes.
Stimulating the Senses: Sight
Sight is a sense that retailers frequently focus on. Examples of sight stimulus retailers use are: Clear signage Different coloured walkways Exciting and enticing displays TV and media screens Bright lights Colour blocking These types Continue Reading
Planning visual merchandising – retail displays
Visual Merchandising Plan Before you embark on a new display or store layout, have a plan in mind. Below is a 4 step plan, we also have a more thorough plan, with links to support Continue Reading
What Christmas music to play in store?
Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music at pulling on our heart Continue Reading
Social media tips and tricks for retailers
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from Continue Reading
Christmas Music for Garden Centres
Christmas Music We now have a good understanding how music can impact on our shopping behaviour. We understand how music can stir emotions or bring back memories, how it can influence the speed in which Continue Reading
Rewards programs and loyalty programs, do they work?
Do they work? How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this overview of loyalty programs. The Continue Reading
Creating World Class Customer Service
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I Continue Reading
Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more expensive holiday than I had Continue Reading
Maximising Christmas to New Year.
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.