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Airport Retailing at its Best
Terminal three at Copenhagen is a master class, not only in retailing but where retail meets infrastructure and design.
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where Continue Reading
3x ways to grow retail turnover
A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can Continue Reading
Free – The price of free.
Free is not another price and is not a zero price either. Interestingly, you cannot buy something for free. We get an emotional charge when something is free. It is very hard to truly comprehend, Continue Reading
What music should you play in-store this Halloween?
I have written a number of articles on using music in-store, to engage and excite customers emotionally, read some of them here. Today we think about music for Halloween. What music should you play Continue Reading
Choosing the right promotion to put in your hotspots
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series Continue Reading
Increase the number of Repeat Customers with these helpful tips
Retail expert Corin Birchall shares tips on increasing the number of repeat customers. If you are looking for ways to generate more business, you should think of your previous and current customers as potential brand Continue Reading
Email Marketing – Who’s the best provider
Email marketing is a very cost effective mechanism for delivering great customer service, nurturing sales leads or simply keeping in touch with customers. We are big fans of Auto responders and the effortless way in Continue Reading
Perceptual Contrast Part II
Using Perceptual Contrast in your Store. In part 1 we discovered the concept of perceptual contrast – and how the technique was successfully used on me to buy a more expensive holiday than I had Continue Reading
It never ceases to amaze me, that however much I know or understand about our buying behaviours and persuasive drivers, I am still as susceptible to them as a blissfully unaware shopper, Why? Because they Continue Reading
This presentation has been a real eye opener for me. I have taken lots of notes and will be taking a lots of ideas on board
Inspirational, imaginative ideas that are practical and easy to implement. Thought provoking, lots of positive, useful, do-able ideas.
Very revealing creating alot of self analysis.
Extremely useful reinforcement that we are doing most things OK! and some excellent new ideas. Love the takings calendar.
Lively and engaging – very useful and though provoking.
Excellent workshop, motivational and positive outlook. Realistic, practical tips.
Certainly made me reflect on what and why! I am currently doing in my business. Will start my actions tomorrow 1. change my music.
Very interesting informative. The best one i’ve been on.
Excellent! Common sense, delivered in an entertaining way. Several “Light Bulb” moments.
Taught me that simple changes can make a big difference.