Email marketing is a very cost effective mechanism for delivering great customer service, nurturing sales leads or simply keeping in touch with customers.
We are big fans of Auto responders and the effortless way in which they can be working in the background for you, but which provider is the best value for money. Whilst reviewing the main players recently, we decided to pull together the prices to make easy comparison. Note the Dollar to UK prices are based on 6th Nov currency rate of $1.6 to £1. Also note that all providers offer a discount if you pay 12 months in advance – we have compared the monthly subscriber rates.
NB: First part of the table includes $USD (blue) and £UK (Black).
API to integrate into website forms, membership functionality is supported across most providers too, so little to separate them across price and features. We've chosen iContact, but always take a second look at Mailchimp, as its hot lead feature seems very cool!
Let us know what you think.