Christmas Music We now have a good understanding how music can impact on our shopping behaviour. We understand how music can stir emotions or bring back memories, how it can influence the speed in which we travel through a store, how it can contextualize or display a product and tell...Read more
Seasonal campaigns create retailer relevance, urgency and give customers a reason to buy.
Christmas Music I spend a lot of time talking about music and its impact on your customers emotions. Of all the seasons, no music is more powerful than Christmas music at pulling on our heart strings! There is more to Christmas music than “Now That’s What I Call Christmas”. ...Read more
Boxing day and January sales An increasingly important period of the retail calendar is between Christmas and New Year. This was traditionally a time to liquidate seasonal stock. What is most notable about this time of year is that a large percentage of the population have free time and often...Read more
Now that summer is upon us, what can retailers do to ensure that customers still flood their stores? For some businesses the summer months are boom trading periods, for most it is a time where hours upon hours pass without a single customer entering the store. So what can be...Read more