Christmas Music We now have a good understanding how music can impact on our shopping behaviour. We understand how music can stir emotions or bring back memories, how it can influence the speed in which we travel through a store, how it can contextualize or display a product and tell...Read more
Retail theatre, the use of music, sound, light, scent, touch and taste all make for phenomenally stimulating experiences.
As many as 70% of our buying decisions are believed to be influenced at the point of purchase/display. Visual Merchandising can impact on a retail and leisure business in terms of the customer experience, if delivered effectively. Our detailed 8x point plan ensures your point of purchase (P.O.P) displays are targeted,...Read more
Retail consultant Corin Birchall offers advice on choosing the right merchandise or offer for your promotional hotspot. In this exercise we are going to introduce three different types of promotion to demonstrate a series of ways in which we can influence and persuade your customers: Bulk buy Best buy...Read more
Hotspots are those parts of the store that see the most traffic and are the most visible. Hotspots should be relatively easy for you to identify in your store, by looking at the way people typically walk around and which fixtures are directly in front of them. In supermarkets, brands...Read more
Visual Merchandising Plan Before you embark on a new display or store layout, have a plan in mind. Below is a 4 step plan, we also have a more thorough plan, with links to support materials. Planning will ensure your displays have a purpose and consideration, maximising selling opportunities. The...Read more