A retailer has three key equations available to them, which can be manipulated to increase turnover. The three equations are conversion rate, average transaction value and frequency of purchase rate. Each of the equations can feed into one another, creating a multiplier effect, when you start to improve the performance...Read more
Get Till Ringing
Here’s a collection of tips and tricks designed to get your tills ringing!
Simple techniques to transform your store's customer experience into world calss customer experience. Many retail businesses would class their ‘service’ as being one of their unique selling points often referred to as their USP. When I scrutinise this statement, few can articulate exactly what it is that is special about their...Read more
Need a sales boost? Retail Consultant and small business expert Corin Birchall offers 36 tips and tricks to turn a bad day around. Every business has good and bad days. We teach our clients to never sit and wait for custom to come in, when things aren’t going as well...Read more
We recently ran a workshop on social media for retailers, with tips and tricks to make the most of the various platforms, to drive engagement and turnover. Below are some of the useful resources from the event. Social Media Resources: New to social media? What is Facebook, Linkedin, Twitter &...Read more
As many as 70% of our buying decisions are believed to be influenced at the point of purchase/display. Visual Merchandising can impact on a retail and leisure business in terms of the customer experience, if delivered effectively. Our detailed 8x point plan ensures your point of purchase (P.O.P) displays are targeted,...Read more