Online shopping continues to gain popularity. Every day more and more people make the leap to buy online. Many businesses wish to capitalize on the momentum in the online retail sector. Thanks to new technology that measures the way consumers behave when they are engaging in commerce activities, retailers are...Read more
Retail selling, or all selling for this point, is all about understanding your customer.
Although Online Shopping or internet shopping is Popular, Some UK Consumers are still uncomfortable Shopping Online It cannot be denied that the online shopping trends and consumer trends have grown a lot as of late. 9% of UK retail sales occur online. But while certain types of products continue to...Read more
Do they work? How can you ensure your program drives behaviour? Are you just giving away margin? Three great questions, which we will try and answer in this overview of loyalty programs. The key to a successful customer loyalty program or rewards program is that it is attractive...Read more
The science behind emotional decision making. Why are our decisions dictated by our emotions? As much as we would like to think that our decisions are purely rational conscious thoughts, increasingly researchers are pointing to our subconscious and emotions as a key driving force in our buying decisions. Good decisions...Read more
Maximising Existing Clients When considering expanding your business a good place to start is with your existing customer base. It is imperative to keep accurate and detailed records of all your clients’ right from the very start, as these will prove to be an invaluable asset in the long term....Read more